Whether they’re advertising for stroke treatment or emergency care, hospitals need to be able to stand out among the competition. That’s why it’s important to create advertising that works on a range of levels, including raising awareness, making an impact, and having flawless storytelling. In order to do that, healthcare brands need to be creative — and they also need to have a bit of tact, since their subject matter is quite delicate.
This ad from the Coalition to Strengthen America’s Hospitals hits home with a strong message, especially for current and future nurses. It’s a powerful video that highlights the real work that goes on behind the scenes of a hospital to provide 24/7 quality health care for patients and families. It’s a reminder of the dedication of healthcare professionals and that it’s a profession that’s more than just a job, it’s a calling.
Another way to humanize your hospital and gain trust is through a patient referral campaign. This is a great strategy for hospitals because it shows potential patients that other people have trusted your hospital to treat them, which is a big factor in choosing where to go for medical treatment. This can be done through a variety of ways, including a rewards program that provides free treatments or discounts on certain services for patients who refer their friends and family to you.병원마케팅
There are a number of other marketing tactics that you can use to attract new patients, such as social media and search engine optimization (SEO). You should also make sure your website is updated with high-value content and that it’s mobile optimized so that potential customers can access the information they need on the go.
Location-based marketing is also a great way to reach new patients. By focusing on local keywords, you can make your ads and content more visible to people searching for hospitals in your area.병원광고
Lastly, pay-per-click (PPC) advertising is a great option for hospitals because it’s a fast and effective way to reach potential patients. PPC ads show up at the exact moment a person is researching their symptoms or looking for a doctor, so you can grab their attention and turn them into a new patient.
At TEGNA, we’re dedicated to helping you reach your audience through the right channels. We offer a suite of broadcast TV, OTT, and digital advertising solutions that enable you to deliver your message with the power and scale of local media. Get in touch with us today to learn more about our advertising options and how we can help you grow your business.