Opening a new store is a huge step for any business, and it’s important that you set yourself up for success from the beginning. This means not only preparing your physical space for the opening but also developing a strong marketing strategy that will create anticipation and excitement, drive traffic, and bring in customers on your grand opening day. Read on to learn 10 creative new store opening marketing strategies that will help your business stand out from the crowd.식당광고비용
1. Host a grand opening event.
Your grand opening event should be at the center of all your planning and marketing efforts. Whether you are planning a meet and greet with local celebrities, hosting a live music performance or launching a giveaway to earn free swag for the first 100 people to sign up for a new account, creating a unique and memorable experience for your first-time customers is essential.
2. Reach out to local media outlets.
Local newspapers, radio stations and TV channels can be a great way to share your story and spread the word about your grand opening. Make sure to give your contact information to them so that they can include it in their coverage, and be sure to tell them what makes your new location different from other nearby options.
3. Create a website that highlights the value of your business.
A website can serve as a powerful marketing tool long after the last piece of confetti has been swept up. Designing a beautiful and informative site will showcase your brand to your target audience, helping you achieve the sales goals you set for yourself and beyond. Use ClickUp’s Goals feature to define your marketing objectives and track your progress towards them.
4. Incorporate partnerships with other local companies.
Expanding into a new market gives your brand the opportunity to build community with other small businesses and create buzz around your event. For example, when The Sill opened its Boston location, it partnered with local flower shops to cater the launch party and offer a discount for first-time customers. Including other brands in your grand opening events is a great way to increase your audience, and you can also use them as testimonials for your products or services.
5. Use social media to promote your grand opening.
Your target audience is likely using social media to connect with friends, shop online and catch up on the news. Make sure to utilize these platforms to promote your grand opening event, sharing behind-the-scenes photos and videos, and encouraging your followers to attend.
6. Use email to communicate with your existing customers.
Create an email campaign to share the news of your new location and invite current customers to your grand opening events. Be sure to provide a sign-up form on your website, and encourage subscribers to share their email address with you so that they can be notified about future promotions and events. Send a follow-up email the day before, the day of, and the day after your grand opening to remind these contacts to visit your business.애드리절트